Swatch, the Swiss icon that revolutionized watchmaking. Born in the 1980s in the midst of the Swiss watchmaking crisis, Swatch reversed the trend with innovative, accessible, and stylish watches. Thanks to its ingenious design and cutting-edge technology, it conquered the world from its launch. Even today, Swatch remains synonymous with creativity, Swiss precision, and avant-garde spirit. Bijouxerie Chichkhane is an authorized reseller of the Swatch brand. All our watches are delivered with their certificate of authenticity.